Brand guidelines

The NOVAGP.IE identity

How our logo, spacing and colours are used across print, signage and every digital surface. Follow these and the brand stays consistent everywhere it appears.

The logo

The mark is a dimensional emerald shield carrying a cardiac trace — care and vital signs in one form. It sits left of the wordmark, optically centred to the cap height.

NOVAGP.ie

Primary lockup — use this by default

Standalone shield — reversed on Ink

Clear-space

Keep an exclusion zone of X on all four sides, where X is the height of the shield mark. Nothing enters this zone — no text, no rules, no other logos, no photograph edges.

NOVAGP.ie

Dashed line = exclusion zone. On vehicle wraps and billboards, double it to 2X.

Minimum sizes

Below these sizes the cardiac trace in the shield closes up and the depth is lost. If you need to go smaller, use the shield alone.

Context	Minimum	Typical use
Digital — full lockup	140 px wide	Header, email signature, web footer.
Digital — shield only	32 px	Favicon, app tile, avatar.
Print — full lockup	35 mm wide	Letterhead, prescriptions, certificates.
Print — shield only	10 mm	Compliment slips, pens, badges.
Large format	No maximum	Vehicle wraps, roll-ups and billboards use the 6000 px masters.

Usage rules

Do

Use the full lockup (mark + NOVAGP.ie wordmark) wherever space allows.
Use the standalone shield only where the name already appears nearby, or in avatars and favicons.
Place the logo on Mist, white, Ink, or a Deep Emerald field only.
Scale proportionally from the corner handles, always.
For print, use the transparent PNG masters at 300 dpi or the vector artwork supplied in the print pack.

Don't

Do not recolour, flatten, or remove the depth of the mark.
Do not stretch, skew, rotate, or add outlines, glows or drop shadows of your own.
Do not place the logo on a busy photograph without a solid or 60% Ink scrim behind it.
Do not typeset the wordmark in another font or change its letter-spacing.
Do not box the logo, add taglines inside the clear-space, or lock it to other logos without a divider rule.

Colour palette

HEX and RGB for screen, CMYK and the nearest Pantone for print. Ask the printer to match the Pantone on any spot-colour job — emerald shifts badly in four-colour process.

Emerald

Primary brand colour. Buttons, links, the live pulse in the mark.

HEX: #12A87C
RGB: 18 168 124
CMYK: 82 0 51 0
PANTONE: 340 C

Deep Emerald

Gradient base, headings on light, print solids where ink spread is a risk.

HEX: #0B6E4F
RGB: 11 110 79
CMYK: 88 24 71 8
PANTONE: 342 C

Ink

Body text, wordmark, dark backgrounds for vehicle and roll-up artwork.

HEX: #0E1B17
RGB: 14 27 23
CMYK: 80 60 68 72
PANTONE: Black 6 C

Mist

Page and panel background. Never pure white in digital layouts.

HEX: #F2F7F5
RGB: 242 247 245
CMYK: 4 1 3 0
PANTONE: 11-4201 TCX

Coral

Accent only — max 10% of any layout. Calls to action, highlights, never large fields.

HEX: #FF7A59
RGB: 255 122 89
CMYK: 0 62 66 0
PANTONE: 171 C

Contrast: Ink on Mist and white on Deep Emerald both clear WCAG AA. Never set Emerald text on Mist below 18px — use Deep Emerald instead.

Typography

Sora

Headings, the wordmark and all large-format display type. Weights 600–800, tight tracking at −0.03em.

Plus Jakarta Sans

Body copy, UI labels, clinical documents. Weights 400–600, normal tracking, 1.6 line height for anything over two lines.